The REED team had the recent privilege of attending the PRSA Nashville Chapter’s 2023 Parthenon Awards at beautiful GEODIS Park in our own neighborhood, Wedgewood-Houston. During a wonderful evening of celebration and camaraderie with our local public relations colleagues, we walked away with four major wins for communications efforts executed for clients in the past…
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By Katherine Green In the fall of 2022, my colleague Macey and I embarked on the longest flight in the world—19 blissful hours in the air. We were traveling for the biannual Public Relations Global Network (PRGN) conference in Singapore. The conference is a strategic gathering of agency leaders from more than 50 PR firms…
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We’re pleased to share that our own Macey Binner is named to the class of 2023 PRNEWS Top Women in the Rising Star category. “The PRNEWS team feels immense pride in showcasing this year’s honorees: the highly influential women who show impeccable talent in all aspects of their career, make an impact on others around…
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We’re proud to be the Tennessee agency member of the Public Relations Global Network (PRGN), an international network of nearly 60 firms. Members since 2015, this allows us to tap into resources across the world to develop compelling, boundary-pushing work for our clients. From media relations, crisis communications, influencer campaigns, content creation, product and company…
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Social media is one of the fastest evolving tools in the PR industry; with algorithms, content trends and new platforms arising each day, it often becomes difficult for brands to navigate the social media landscape. At REED, our message strategy is simple: provide value or don’t post. We are great advocates for the belief that…
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In honor of REED’s tenth year in business, our founder Lauren reflected on some of the most significant developments in the PR industry over the past decade. From entirely new service offerings (hello, influencer relations!) to the now instant news cycle, digital has transformed the day-to-day life of PR professionals. In an age where brands…
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2023, while bringing an onslaught of new technological advances and marketing tools, will also show a high yearning for humanization and recognition from consumers. As marketing and PR professionals, we must keep our thumb on the pulse and adapt as needed for our clients – but what does this mean in the wave of new…
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Grand openings are about making a statement. They should set the tone for your brand, make an impact within your community, build interest in your products and services and garner media coverage. Needless to say, a cookie-cutter ribbon cutting isn’t going to…well, cut it. Check out these 10 tangible ideas for how to plan a…
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Our newest account manager, Jessica, has an eye for photography and design but a passion for organization and logistics—a winning combination in the world of public relations! We got to know more about the California native’s interests, hobbies and greatest accomplishments. What are some of the most interesting projects you’ve worked on over the years,…
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Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and curate “club rooms” where they can discuss any topic in the world. Discussions are often…
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