Digital Marketing Revolution in Senior Living

REED’s Katie Adkisson provides advice to Senior Housing News on how digital marketing can be a game-changer for senior living providers.

A successful digital marketing strategy not only helps providers get in front of leads, but also differentiates them from their competitors, according to Katie Adkisson, partner at Nashville, Tennessee-based Reed Public Relations.

“It really starts with the foundation of the message, and who your core customer is,” Adkisson told SHN. “[That is] before we even get into the levers that you’re pulling, or the different tactics or channels that you’re using for a digital campaign.” Read more…