One of the coolest aspects of working for a PR agency is coming up with creative and unique ideas that set your clients apart, then witnessing these ideas come to life through various campaigns, initiatives and events.
Our team did just that during the month of September with our client, Orangetheory Fitness—Midtown. Because September is National Childhood Obesity Awareness Month, we coordinated a partnership with Orangetheory Fitness—Midtown and local Nashville elementary school, Eakin Elementary, to educate local Nashville kids on the importance of exercise. Throughout the month, an Orangetheory Fitness trainer took over the 3rd and 4th grade P.E. classes to teach kids various exercise moves and show them just how fun it can be to stay active.
In conjunction, we coordinated a second partner to provide some direction on the need of a healthy and nutritious diet, something at the core of this national wellness initiative. A nutritionist from popular juicer and health foods restaurant, The Juice Bar, was able to make smoothies for the students and show them just how delicious and nutritious smoothies can be! The kids were even given a smoothie recipe to take home for their parents to make them.
Our team secured an opportunity with Nashville’s NewsChannel5 weekly School Patrol segment that highlights local school’s events and initiatives making a difference in the community. Check out the clip below that reached nearly 75,000 viewers in the Nashville area.
While childhood obesity is a national epidemic that cannot be solved in just one month, intentional efforts can be made to combat the issue one step at a time – and we were excited to be a part of the process on behalf of our client. This effort was a great step in the right direction and Orangetheory Fitness is looking forward to a long-lasting relationship with Eakin Elementary.