During the Dallas Spring Meeting for PRGN members of the Leadership Roundtable, we were given the opportunity to get out of the hotel conference center and explore one of Dallas’ top corporate headquarters (and a Three Box Strategic Communications client) – Topgolf. While the visit was a great opportunity to cut loose and have a little fun, it also served as an opportunity to learn from a top national brand and get a refresh on some basic PR principles we should be applying to our work each day.
Three Key Learnings from Topgolf that apply to all PR professionals
Your Message: It has to resonate with your audience(s).
This point is an oldie but goodie and it was nice to hear Topgolf reinforce it during our visit. We heard from director of corporate communications Adrienne Chance and she discussed the breadth of audiences that Topgolf has to reach with their message from millennia
ls and families with children to avid golfers and traveling businessmen. Each audience is unique, but the core message must stay the same.
As PR experts it’s our responsibility to ensure the message is aligned with the brand and resonates with each defined audience. However, we also can’t be everything to everyone so we must clearly define which audiences are most important and play to their pain points in our outreach and message.