How we put company culture first

The real question is, “How do you succeed if you don’t prioritize company culture?” Culture is all about your people—it’s there for them and because of them—and you need your team members to meet your business objectives. In other words, it’s what makes your company’s world go ‘round.

A recent study by Quantum Workplace found that 50% or more employees experience culture most strongly through the following:

  1. The company’s mission and values
  2. Recognition and celebrations
  3. Approach to employee performance

REED prioritizes each of these in our own way, and we’re sharing inside access to the secret sauce we’ve meticulously crafted over the years!

Mission and values

When you think of organizational culture, your brain may take you to more obvious morale-building activities like team outings, retreats, holiday parties, etc. While each of these initiatives can bring value to your team—and are indeed valued at REED—culture is more than the fun out-of-office ventures. It’s more about your company’s identity.

We are who we are at REED because of our core values, which we’ve carefully selected and continue to review and refine regularly. To be an employee at REED is to understand that, as a team, we’ll deliver on these things for ourselves, each other and our clients:

  • Measurable results
  • Action-oriented
  • Passion for excellence
  • Fresh approach
  • Straightforward
  • Give back
  • Celebrate the wins

Beyond our mission and values, we’ve also identified team norms, which establish clear, agreed-upon behaviors, how the work will get done and what team members can expect of each other. Benefits of team norms include boosting productivity, improving morale and unifying the team. Learn more about the importance of team norms and how to get started by visiting

Recognition and celebrations

Birthdays, work anniversaries, holidays—you name it, we celebrate it. In fact, we celebrate our team members so often that it naturally became part of our culture, so much so that when our leadership team recently sat down to brainstorm our norms, we noticed a gaping hole in our core values: celebrate the wins. What’d we do next? We added to our core values and celebrated, of course.

We have a full-team staff meeting every Monday morning. In those meetings, we kickstart each week by celebrating each other’s wins, which we do by tracking weekly “kudos” from clients. Positive feedback and recognition feel good—for both the person receiving the kudos and the person delivering the kudos, helping to create a connection between the two, and employees value feeling connected to each other and the bigger picture. Not only can this help employees find job satisfaction, but it can also help them find a deeper meaning at work, causing them to perform at a much more engaged rate.

According to analytics and advisory firm Gallup, highly engaged employees produce substantially better outcomes, are more likely to stay at their organization and experience less burn-out. They can’t reach that level unless they feel invested in their work and are given opportunities to develop their strengths and understand how their role contributes to the company’s overall success.

Approach to employee performance 

A recent study found that companies that invested in employee development saw a 58% increase in retention. In 2022, we created an official professional development program that one of our leadership team members oversees. We’ve since created an internal PD guide and tracking system, have notably increased the budget explicitly allocated for team PD and developed a career map that provides tactical steps for team members’ growth and promotion. Feedback on performance opens the door for countless opportunities as employees gain meaningful agency experience with us, and it also holds the team accountable for delivering on our core value, “measurable results.”

In closing, your company culture is what you make of it. It’s directly tied to your business’s performance and bottom line and something that is so simply invested in. Company culture is the key ingredient you can’t afford to skip—and why would you? Work should be fun!