Grand openings are one of the most important investments a brand can make when entering a new market, and one of the areas where REED does its most impactful work. Our approach isn’t cookie-cutter. We build each opening around the brand, the community and what’s going to make people stop, show up and keep coming back.
REED’s Approach to Grand Opening Events
A Turnkey Launch, Tailored to Every Market
When REED takes on a grand opening, we own it from announcement to opening day. That means strategy, execution, staffing and quality control, all under one roof. Our clients don’t have to manage multiple vendors or piece together a plan. We bring the blueprint and adapt it to what each market actually needs.
Community Is the Strategy
The thread running through every grand opening REED executes is genuine community integration. We don’t treat local relationships as a tactic, they’re the foundation of how we build long-term brand awareness.
Grand Opening Case Studies
Details That Tell the Story
The best grand openings aren’t just well-attended, they’re memorable. REED looks for the moments within a launch that reinforce what the brand stands for and give people something worth talking about.
A great example of details is how we innovated Jim ‘N Nick’s ribbon-cuttings to highlight a main theme of the BBQ brand – fire. Most ribbon-cuttings feature the big scissors, but when flame is what makes the brisket and pork so delicious, we cut all of the ribbons with a blow torch instead. Talk about a memorable event!
Earned Media as a Force Multiplier
Every opening we execute is supported by a strategic earned media push. We pitch local broadcast, digital outlets and lifestyle publications ahead of each opening so that coverage lands in the days surrounding the event, not after the moment has passed.
The Outcome We’re Always Working Toward
We measure success not just by opening day foot traffic or media hits, but by whether the brand has real roots in the community when we leave. REED was built to create outcomes that compound over time.