Competition in the Food & Beverage industry is always fierce. With consumers choosing from hundreds of restaurants, F&B brands need to get creative when promoting new products and initiatives. A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways…
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In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns. Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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