If, by definition, marketing is the practice of sharing a brand’s story with consumers, “internal marketing” seems like a pointless endeavor. Why spend valuable time and resources marketing your company to a group of people who know its operations better than anyone else? While you won’t be sending targeted Facebook ads to your employees, internal…
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Public relations (PR) and human resources (HR) continue to be major drivers of organizational success. While PR strives to boost brand awareness and positive public perceptions, HR seeks to increase employee morale and satisfaction. While these disciplines certainly have their differences, companies benefit tremendously when PR and HR engage in cross-departmental collaboration. By taking steps…
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