Tag: content marketing

The PR Value of the Vaccine: A New Frontier

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In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns.  Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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3 Keys to Successful Content Marketing

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For something that is discussed so frequently in marketing and public relations, it sure is difficult to know what makes content any good. “Content” refers to the subject or ideas contained in something written, said, created or represented, and any marketer has probably had the saying “content is king” drilled into their heads. We all…
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