Influencer Relations: The Art of Creating Invaluable Partnerships

Content creator and influencer campaigns have become an integral component of PR and marketing plans for brands. While traditional earned media strategies prioritize digital and print media efforts, content creators have provided an additional highly effective avenue for organic branding opportunities. By working influencer partnerships into PR plans, brands receive a measurable, real-time glimpse into…
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The PR Value of the Vaccine: A New Frontier

In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns.  Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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3 Keys to Successful Content Marketing

For something that is discussed so frequently in marketing and public relations, it sure is difficult to know what makes content any good. “Content” refers to the subject or ideas contained in something written, said, created or represented, and any marketer has probably had the saying “content is king” drilled into their heads. We all…
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