‘We Have to get Ahead of This’ Amid Bad Press, Senior Living Providers Must Be Transparent

REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19. “Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also important to…
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Three Communications Truths During COVID-19 (or in any crisis)

Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of…
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The U.S. Is Gradually Reopening. Are You Ready?

It is surreal to think what a different world we’re living in compared to just two months ago when many of us were making Spring Break plans, looking forward to March Madness and getting ready for warmer evenings out on the patio with friends and family. Many companies have folded under the pressure and inevitabilities…
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