Tag: Digital Marketing

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

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Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power (Forbes). Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with…
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SEO in an Hour a Week: How Small Fixes Can Make a Big Difference

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Small business owners are jacks of all trades. They’re marketers, PR specialists, operations managers, HR reps, accountants and more. Epic multitasking skills aside, entrepreneurs often have to make difficult decisions about which tasks to outsource, which to handle themselves and which to let fall by the wayside. SEO, or search engine optimization, is a highly…
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