If, by definition, marketing is the practice of sharing a brand’s story with consumers, “internal marketing” seems like a pointless endeavor. Why spend valuable time and resources marketing your company to a group of people who know its operations better than anyone else? While you won’t be sending targeted Facebook ads to your employees, internal…
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In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns. Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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REED’s Katie Adkisson provides advice to Senior Housing News on how digital marketing can be a game-changer for senior living providers. A successful digital marketing strategy not only helps providers get in front of leads, but also differentiates them from their competitors, according to Katie Adkisson, partner at Nashville, Tennessee-based Reed Public Relations. “It really…
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It is surreal to think what a different world we’re living in compared to just two months ago when many of us were making Spring Break plans, looking forward to March Madness and getting ready for warmer evenings out on the patio with friends and family. Many companies have folded under the pressure and inevitabilities…
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By: Lauren Reed When we think about key stakeholders, groups like investors, consumers, board members, public officials and more may come to mind. One group often overlooked, however, are the employees just down the hall. This powerful group has the potential to either enhance or undermine your business. By definition, public relations is a strategic…
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By: Lauren Reed It’s November. This is the time of year we all focus on giving thanks. It might be the only month that my gratitude journal gets opened and actually written in every single day. (I’m working on it, OK? Maybe 2020 will be my year for daily gratitude journaling.) This is also the…
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This weekend, Instagram’s CEO Adam Mosseri let us in on some game-changing news that we wanted to share. Beginning in April 2019, Instagram has been testing hiding like counts from followers in seven different countries. On Friday, Mosseri announced the same rollout would be tested in some parts of the U.S. this week. The goal of this potential…
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Unless you’ve been living under a rock, it shouldn’t be news that millennials are passionate consumers. They have high expectations for brands and an increasing buying power that’s forcing businesses to take notice. With various sources predicting millennials will outspend baby boomers by 2017, let’s make 2015 the year we stop talking about this generation…
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