Building brand awareness through event activation

Last Fall, our REED team members had the opportunity to work on brand strategy and event management with a new-to-market Mediterranean-inspired dog food brand, REÁL MESA. This launch included a celebration in New York City with Chef and Cofounder José Andrés with a dog-centered pop-up event at Washington Square Park and media appearances on GMA3…
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REED Celebrates 2023 Parthenon Award Honors

The REED team had the recent privilege of attending the PRSA Nashville Chapter’s 2023 Parthenon Awards at beautiful GEODIS Park in our own neighborhood, Wedgewood-Houston.  During a wonderful evening of celebration and camaraderie with our local public relations colleagues, we walked away with four major wins for communications efforts executed for clients in the past…
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Now is the perfect time to put your team through media training. Here’s why.

What is media training? Media training is the process of working with a trained communications professional to improve your interactions with media.  You’ll develop your interview skills and learn how to get your organization’s key messages across clearly and with impact. Media training will also help you develop meaningful relationships with reporters and, in the…
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Five Reasons to Plan for a Potential Crisis

No one expects to get a call that puts their organization’s future in jeopardy—but things go wrong, incorrect information can go viral and the reputation of your brand can be at risk in a matter of minutes. In these situations, failing to plan is planning to fail. Especially for businesses that face intense scrutiny, things…
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Instagram changes: Do you like me?

This weekend, Instagram’s CEO Adam Mosseri let us in on some game-changing news that we wanted to share.  Beginning in April 2019, Instagram has been testing hiding like counts from followers in seven different countries. On Friday, Mosseri announced the same rollout would be tested in some parts of the U.S. this week. The goal of this potential…
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TedX Nashville 2019

TEDxNashville Exceeds Anticipated Ticket Sales in 2019

As TEDxNashville headed into its 10th year, their event team approached REED to assist with media relations and organic social media content creation for the event. With the number of Nashville’s ticketed events continuing to grow year over year, REED was tasked with helping to increase event attendance and raise awareness for the event, as…
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Newspapers with mug of Five Roses Tea

So You Want to be a Thought Leader?

The words “thought leadership” get tossed around a lot in our industry, but few people actually understand what it means or how to achieve thought leadership status. Here’s a secret: it’s really not that complicated. A thought leader is just that—someone who is a leader of thought in their industry or field. You must have…
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Group photo at McDonald's Black History Makers of Tomorrow Event

McDonald’s Celebrates Black History Makers of Tomorrow

During Black History Month (February), our team worked with McDonald’s of Kentuckiana to recognize outstanding students in the area. What our client got in return from this scholarship program was much more than media coverage and community goodwill. Through the program and the commitment of the owner operators of McDonald’s in the Kentuckiana area, we…
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Gym members working out at Orangetheory Fitness in Midtown Nashville

Elevating Your Client’s Community Relations: Orangetheory Fitness

One of the coolest aspects of working for a PR agency is coming up with creative and unique ideas that set your clients apart, then witnessing these ideas come to life through various campaigns, initiatives and events. Our team did just that during the month of September with our client, Orangetheory Fitness—Midtown. Because September is…
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