Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social…
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They say a picture is worth a thousand words, but is it worth $1,000? That depends on who the post is coming from. Influencer campaigns have proven to be extremely effective even when traditional media has struggled to gain its footing in the digital world. While working with influencers can produce similar results to that…
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Prepare to see more baby pics and engagement announcements on your Facebook News Feed — the social media giant is changing the way it determines what users see first when they log in. Mark Zuckerberg recently announced a new algorithm that will prioritize updates from family and friends over posts from businesses, brands and media…
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Our Vice President Tori Ross recently joined PR pros from around the country in sharing their best trade secrets with Fit Small Business. What stellar advice did she have to help brands extend their reach to their target audiences? Understand how social media influencers work before dishing out big bucks to the first person with…
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