Side Parts and Sippy Cups: Speaking the Language of Millennial Moms

Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power (Forbes). Communicating with millennial moms requires rethinking your biases and reworking marketing strategies to ensure alignment with…
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Simply donating money doesn’t create goodwill (or drive sales) among millennials

Unless you’ve been living under a rock, it shouldn’t be news that millennials are passionate consumers. They have high expectations for brands and an increasing buying power that’s forcing businesses to take notice. With various sources predicting millennials will outspend baby boomers by 2017, let’s make 2015 the year we stop talking about this generation…
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