If, by definition, marketing is the practice of sharing a brand’s story with consumers, “internal marketing” seems like a pointless endeavor. Why spend valuable time and resources marketing your company to a group of people who know its operations better than anyone else? While you won’t be sending targeted Facebook ads to your employees, internal…
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Public relations (PR) and human resources (HR) continue to be major drivers of organizational success. While PR strives to boost brand awareness and positive public perceptions, HR seeks to increase employee morale and satisfaction. While these disciplines certainly have their differences, companies benefit tremendously when PR and HR engage in cross-departmental collaboration. By taking steps…
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In the U.S., COVID-19 vaccines have become widely available, but supply now outweighs demand. As this phenomenon continues, consumers have begun to see vaccine messaging pop up in advertising and PR campaigns. Endorsing the vaccine as a marketing tactic is uncharted territory and can be divisive, so we wanted to know—what’s the PR value of…
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At the start of any relationship—whether it be with a client, a vendor or even a significant other—discovering the best communication method for that person is crucial. It’s what ensures a healthy relationship for both parties and builds trust for the duration of that relationship. When it comes to our clients, we want them to…
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