Influencer Relations: The Art of Creating Invaluable Partnerships

Content creator and influencer campaigns have become an integral component of PR and marketing plans for brands. While traditional earned media strategies prioritize digital and print media efforts, content creators have provided an additional highly effective avenue for organic branding opportunities. By working influencer partnerships into PR plans, brands receive a measurable, real-time glimpse into…
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How to find micro-influencers that match your brand

Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing year, influencer trends shift dramatically, too. The of-the-moment Instagram star is the micro-influencer, a social…
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Instagram changes: Do you like me?

This weekend, Instagram’s CEO Adam Mosseri let us in on some game-changing news that we wanted to share.  Beginning in April 2019, Instagram has been testing hiding like counts from followers in seven different countries. On Friday, Mosseri announced the same rollout would be tested in some parts of the U.S. this week. The goal of this potential…
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TedX Nashville 2019

TEDxNashville Exceeds Anticipated Ticket Sales in 2019

As TEDxNashville headed into its 10th year, their event team approached REED to assist with media relations and organic social media content creation for the event. With the number of Nashville’s ticketed events continuing to grow year over year, REED was tasked with helping to increase event attendance and raise awareness for the event, as…
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Graphic of people connected by dotted lines

What to Know about Micro-Influencers in Social Media Marketing

Our Vice President Tori Ross recently joined PR pros from around the country in sharing their best trade secrets with Fit Small Business. What stellar advice did she have to help brands extend their reach to their target audiences? Understand how social media influencers work before dishing out big bucks to the first person with…
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