Katie Byrd, APR

Partner & Co-Founder

Katie does not disappoint.

Not her friends. Not her family. And definitely not her clients.

If she says she’s going to do it, it gets done. Chalk it up to her motto, “Because I said I would.”

When she said she would join REED, we were thrilled. Not only did we grab one of PR’s brightest talents, but we also welcomed into the fold an old friend. Katie and Lauren’s relationship dates back many years to when Katie was just beginning her PR career. Who knew one day they would become business partners and grow REED into a thriving business?

As crazy as it might sound, challenges get Katie out of bed in the morning. She enjoys working through dilemmas and problem-solving for her clients, employees and the firm.

Day-to-day, Katie manages client relationships while overseeing our accounts and account teams. She also works on new business development, which is where that megawatt smile sure comes in handy.

Katie doesn’t just tell clients what they want to hear—no one at REED does. She is a straight shooter who is always looking out for clients’ best interests. Katie doesn’t shy away from pushing back when she believes there is a better solution. Ultimately, Katie understands the core of PR and knows how to get the best possible results.

An added bonus: she can cut through any legalese thanks to substantial experience in business law. Our public affairs clients love that.

When she’s not working, Katie’s staying active outside. She loves to camp and hike with her husband, Evans, and dog, Penny. She’s cool with the couch, too. She’s versatile like that.

Katie was recently named to the Nashville Business Journal’s 40 Under 40 and received her accreditation in public relations (APR) designation in 2020.

Did we mention Katie also won Ms. Sugar & Spice back in 2003? We’re told it’s a big deal beauty pageant in her hometown. Don’t get confused, though—Katie’s impressive intellect stands in stark contrast to the tired stereotype of the ditzy pageant queen. Well, except for that one time she totaled her car in a parking lot…

That was a little disappointing, Katie.

 

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