Lauren Reed Williams, APR

CEO & Founder

There was no parachute.

When Lauren quit her job as a senior director at a national PR and marketing agency, she jumped without a net. There was no next job lined up. No lucrative book deal signed. No beach villa in St. Tropez waiting for her new life as a trophy wife.

Lauren didn’t need any of that. She had faith in herself. Faith that she would stick the landing. No safety net or parachute needed.

Within a few weeks – yes, weeks – she’d started REED Public Relations and had a roster of amazing clients. Just like that, the agency was well on its way to making a lasting impact on the Nashville PR scene.

It may sound like success came easy for Lauren, but behind her sunny demeanor is an unrelenting work ethic and passion for delivering excellent work that’s propelled her to where she is today. Lauren is great at what she does because, bottom line, she cares. Not only does she want to grow her own company, but she loves contributing to the growth of her clients.

Know this about Lauren: she doesn’t do cookie-cutter. So when she fires off an email with an idea that sounds a little crazy and unexpected, just go with it. The results will be tangible and speak for themselves. They always do.

Industry accolades back up Lauren as a rising star. She earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs’ Organization, Women Presidents’ Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market.

Most recently, Lauren was named to the Nashville Business Journal’s 40 Under 40 and its Most Admired CEO list in 2018, 2019, 2020 and 2021. REED PR was also named one of the Business Journal’s Best Places to Work.

Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR’s Be The Good program, which reserves a portion of the agency’s revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.