Three Communications Truths During COVID-19 (or in any crisis)

Partner and Co-founder of REED, Katie Adkisson, authors a column on crisis communications in McKnight’s Long Term Care News

The nursing home industry has a target on its back right now. The industry as a whole is being harshly criticized in the media, leaving questions not only about its state of preparedness but the quality of care.

And while the criticisms are warranted in some cases, not everyone is in the same boat. Most have had the right processes and procedures in place and are not trying to be evasive or place blame. Yet there is a gap in what is being reported.

You serve our country’s most vulnerable population, and you have to be able reassure them, their families and your staff that you are doing everything within your power to protect them and provide quality care…read more