‘We Have to get Ahead of This’ Amid Bad Press, Senior Living Providers Must Be Transparent

REED’s Katie Adkisson provides advice to Senior Housing News on how senior living providers should communicate during COVID-19.

“Adkisson recommends having a protocol and clear chain of command in place for when media inquiries arise. Providers or their representatives should not be defensive in fielding them, but instead respond with courtesy and patience. It’s also important to ask for a journalist’s deadline to make sure you can answer all of their questions on time, Adkisson said.” Read more…