PR Case Studies

Impressions only matter if the message is remembered.

Two years after its opening, when Music City was opening after the COVID-19 pandemic, Margaritaville Hotel Nashville turned to REED to help reintroduce the tropical brand, including its restaurants, JWB Grill and Fins Bar. We reached locals and visitors through a local, regional and national campaign.Margaritaville Hotel Nashville
Verustat is a full-service remote patient monitoring (RPM) platform that connects patients with their providers from the comfort of their homes. Verustat created a comprehensive product that truly enhances medical care, and turned to REED to help increase brand awareness in the medical technology industry and directly with care providers.VERUSTAT
National homebuilder Drees Homes was selected as a U.S. Best Managed Company. Sponsored by Deloitte Private and the Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. To amplify such an honorable announcement, Drees sought help to raise awareness of the award within the 10 markets in which they operate. That’s where REED came into the picture.Drees Homes
The Loveless Cafe is a beloved Nashville attraction and restaurant that has graced the pages of many magazines and newspapers. However, the Loveless team was looking to ramp up their coverage and implement some fresh ideas. That’s where REED came into the picture.The Loveless Cafe
Shelby House, a groundbreaking, mixed-use affordable housing initiative offering substance abuse recovery services and housing for low-income individuals, was set to break ground in East Nashville. REED was hired to tell its story.Holladay Ventures breaks ground on affordable housing initiative
We partnered with Waddell & Associates to pursue an aggressive thought leadership campaign to share helpful financial advice when people needed to hear it most.Waddell & Associates Shares Pandemic-Era Financial Advice with National Audience
REED partnered with the ATH|BNB to raise awareness for its grand opening, drive bookings and garner national media coverage.ATH|BNB Brings Stylish Amenities to Athens
The Loveless Cafe wanted to promote reading for Read Across America Day, so they created Books for Biscuits, a reading challenge for local middle schoolers. REED helped the Loveless Cafe build hype and boost participation.The Loveless Cafe Books for Biscuits
REED was selected to plan an epic grand opening weekend for Gibson Garage, a first-of-its-kind attraction.Gibson Garage Debuts in Nashville
When Yedla Management Company was selected to open and operate the first AC Hotels by Marriott® in Alabama, they leveraged REED Public Relations’ depth of experience to build anticipation and drive bookings.AC Hotel Rockets Into Huntsville
The Cauble Group, an East Nashville-based commercial real estate brokerage firm founded by broker Tyler Cauble, tasked REED with spreading the word about the company’s good work in the commercial real estate space.The Cauble Group
REED helped C-StoreMaster, a national distributor of convenience store products based in Huntsville, Ala., break ground on a distribution center in the midst of the pandemic.C-StoreMaster Breaks Ground & Builds Community
GLOW hired REED team to develop and execute a media strategy announcing the Christmas experience’s inaugural year in Nashville.GLOW
REED employed a wide-reaching PR and marketing campaign to raise awareness of Nations Dental Studio's grand opening during the COVID-19 pandemic.Nations Dental Studio
Blakeford Senior Life asked REED to help celebrate their upcoming expansion and 25-year anniversary with a classic groundbreaking ceremony.Blakeford Senior Life Groundbreaking Ceremony
Drees Homes hired REED to develop and execute a media relations strategy announcing its Design Gallery Homes by Drees “Build on Your Lot” program.Drees Homes Helps Rebuild Nashville
Nashville non-profit Affordable Housing Resources (AHR) tapped REED to plan their 30th anniversary event.AHR’s 30th Anniversary Celebration
1200 Broadway entered the market as Nashville’s first luxury high-rise apartment complex. When COVID-19 hit, the team had to get creative to lease up units.1200 Broadway Rises to Prominence in Music City
HOPE International, a Christian non-profit organization that develops microfinance and savings programs in underserved countries, hired REED to raise awareness of its good work.HOPE International
Margaritaville Resort Gatlinburg hired the REED team to draw media attention to the resort’s opening. After a successful opening media campaign, the REED team was hired for ongoing PR support for months following. Margaritaville Resort Gatlinburg
New to the Nashville market, Red Seal Homes was launching several semi-custom townhome developments in emerging neighborhoods, including The Nations and Wedgewood-Houston.Red Seal Homes
Osborn Barr (O+B) had a strong reputation in the St. Louis and Kansas City markets and within the agri-business industry as one of the top marketing communications agencies in the country. As they prepared to merge with Paramore, a Nashville-based digital agency, they faced the challenge of introducing their brand in Nashville while enhancing their national presence––particularly within target client industries such as agriculture and tourism.Osborn Barr | Paramore
Blood:Water, an equipping agency that works with grassroots organizations in Africa, brought REED on board to raise awareness of its new clean water initiative.Blood:Water
Justice Defenders, a non-profit serving Africa and based out of London, is a public defense organization that routes resources to incarcerated individuals to ensure they receive a fair trial. The work takes place mainly in Kenya and Uganda, but the message the organization spreads has international implications: breaking down the barriers between those living behind bars and those who are not benefits everyone. Justice Defenders had the exciting chance to participate in an interview on 60 Minutes, which would help spread its message in the United States and potentially increase support and donations from the Western Hemisphere. REED donated time to help the team prepare for this incredible opportunity.Justice Defenders
Franchise Expo hired REED to bring its inaugural expo to Nashville and Houston.Franchise Expo
GHP Environmental + Architecture—a respected architectural and environmental consulting firm headquartered in Nashville with offices across the country—was at a point of transition. They came to REED to tell their story.GHP
Due to the disinfecting industry's boom during the COVID-19 pandemic, bioPURE Music City called on REED to help them stand out from competitors and engage new customers.bioPURE Music City
The NMMA Nashville Boat Show is a staple event in Music City, drawing guests from across the state and as far as Kentucky and Alabama. NMMA engaged REED to build on their previous success in the market.NMMA Nashville Boat Show
Zander Insurance, a fourth-generation family/employee-owned business tapped REED PR to raise awareness for its fun company culture and extensive product offerings.Zander Insurance
Serve as the PR agency of record for the 300+ McDonald’s restaurants in the the Greater Tennessee Valley Operators Association alongside Trozzolo Communications.McDonald’s
REED worked with local small business Good Wood to develop a comprehensive communications campaign in the midst of the pandemic and Nashville tornado.Good Wood
The publicly traded senior living real estate investment trust tapped REED to be their go-to resource for media relations and communications strategy.National Health Investors
Hunter Industrial Fans turned to REED PR to raise awareness for the new B2B division.Hunter Industrial Fans Thought Leadership Campaign
After a successful event in 2018, Chabad of Nashville looked to REED again to bring a Holocaust survivor for a speaking engagement.Chabad of Nashville – A Harrowing Story of Survival with Irving Roth
The socially conscious brand built to spread kind acts and goodwill tapped REED to take their brand to a place where it’s needed most – politics. We helped launch the Keep it Kind Line at Politicon.Inspire Kindness Gets Political
Launch Orangetheory studios in four Middle Tennessee neighborhoods, driving memberships and interest in new markets. Orangetheory Fitness Midtown
Launch the White Bison coffee brand while introducing new locations for integrated Twice Daily / White Bison stores.White Bison and Twice Daily
REED worked with Paramore and Osborn Barr for almost a decade to grow their presence through media relations and thought leadership.Paramore, the Digital Agency
REED worked with the boutique hotel to launch in the Knoxville market and secure national media coverage. THE TENNESSEAN Hotel
REED developed a media relations and cause marketing strategy and customized it to each franchise opening location. BeBalanced Hormone Weight Loss Centers
The global brand to REED to launch strong in the Nashville market with regional and national media relations. Madame Tussauds Nashville
REED served as agency of record for the national chain for over seven years.O’Charley’s Restaurant + Bar
REED launched Jeff Ruby's in the Nashville market. Jeff Ruby’s Steakhouse
Launch the fitness brand in the Nashville market and secure coverage on multiple location openings. CycleBar
REED supported the grand openings through media and influencer relations. Double Dogs
REED served as the public relations agency supporting the show with national and regional media outreach. Antiques & Garden Show of Nashville