PR Case Studies

Impressions only matter if the message is remembered.

The Westerly House team hired REED to facilitate a comprehensive media relations and event coordination plan centered around the opening of their new apartment complex in Wedgewood-Houston. Building Buzz in WeHo: Inside Westerly House’s Media and Event Strategy
REED led Liberty Mutual Music City Bowl’s first influencer campaign, landing 98 social posts with a 22 million reach. This effort drove social media growth, boosted event buzz and attendance and built lasting ties for Nashville’s top college sports event.Influencers in the End Zone: Expanding Reach for the Liberty Mutual Music City Bowl
REED led full-scale coordination of the Liberty Mutual Music City Bowl pre-game coaches press conferences at the Gaylord Opryland Resort & Convention Center, managing the venue, technical production, both teams and media relations. Getting Ready Before Kickoff: Inside the Liberty Mutual Music City Bowl Coaches’ Press Conference
REED led comprehensive PR, digital and on-site operations for the 2025 Liberty Mutual Music City Bowl. The multi-channel approach shattered goals, reaching 5.4 million viewers and garnering over 800 media placements through strategic storytelling and event management.Touchdown in Tennessee: A 360° Approach to the Liberty Mutual Music City Bowl
REED amplified the 2026 NCAA FCS Championship’s move to Nashville, marking the championship’s first game outside of Frisco, Texas, in 15 years. Through our campaign, REED garnered 43 pieces of media coverage, reaching over 115 million people. From Frisco to Music City: The NCAA FCS Championship comes to Nashville
REED collaborated with The Countrypolitan to elevate the hotel’s unique brand, emphasizing its renovated spaces, on-site restaurant and amenities. We also spotlighted its Chef’s Table: A Field and Fork Experience and Songs from the Countrypolitan songwriting competition to target locals.Checking in at The Countrypolitan, Nashville’s Historic Boutique Hotel
REED worked with Barracuda Taco Stand, a New Orleans-born taco stand and margarita garden, on media, influencer and community relations for the highly anticipated grand opening of its new location in Huntsville, the first outside of its home state.Barracuda Taco Stand Opens First Location Outside Louisiana
Home Run Burger contracted REED to coordinate and promote its new Nashville location’s grand opening and ribbon-cutting, followed by the grand reopening of its flagship location in Louisville. Home Run Burger: Ribbon-Cuttings and Reopenings
REED partnered with Common Ground’s Sylvan Park location to elevate awareness and drive traffic for the restaurant’s first immersive holiday experience: Nashville’s Nutcracker Pop-Up, created in partnership with the Nashville Ballet.Breaking Through Nashville’s Holiday Pop-Up Noise: Nashville’s Nutcracker at Common Ground
Athens Wine Company turned to REED after a successful brand launch event to continue building brand momentum through advertising and influencer relations.Athens Wine Company
REED partnered with BC Block to manage media and influencer relations for the grand opening, focusing on building buzz, growing brand awareness for Booth’s latest venture and attracting a broader audience to a gym traditionally known for its female clientele.BC Block: Raising the Bar for Nashville Fitness
Anderson Design Studio partnered with REED to develop messaging and connect with the right media to celebrate this new chapter. Anderson Design Studio
With over 675 stands nationwide, 7 Brew partnered with REED to boost its brand awareness through hyperlocal engagement and media strategies, resulting REED assisting with the opening of over 124 new stands and remarkable community interaction across the country.7 Brew Coffee
REED worked with Turnip Truck, Nashville’s most trusted local and holistic grocery store, to help plan the grand opening celebration and drive awareness of its fourth and largest store opening in the Midtown neighborhood of Nashville. Turnip Truck Midtown
Iconic brand the Loveless Cafe engaged REED to aid them on their mission to obtain a unique piece of coverage in one of their dream publications, Southern Living.The Loveless Cafe x Southern Living
REED worked with Pause Studio Green Hills to increase brand awareness in the community through media and influencer outreach and visit coordination. Pause Studio Green Hills
REED worked with Little Worldz to develop the brand from the ground up, delivering and executing a comprehensive marketing and creative plan to bring this vision to life.Little Worldz
REED supplemented PR efforts for Blakeford Senior Life's $75 million community expansion and renovation of its Green Hills campus. Blakeford Senior Life – Grand Opening
Legendary and trusted among musicians and collectors, iconic Music City guitar shop Carter Vintage Guitars (CVG) is the driving force behind the history, growth and longevity of the vintage guitar industry. CVG decided to relocate to a larger, custom-built space in 2024 to continue providing an unmatched experience to its loyal and growing customer base.Carter Vintage Guitars
REED supplemented PR efforts for Forza Pilates' launch through establishing relationships within the community by connecting with other local businesses.Forza Pilates – Media Relations + Community Partnerships
REED focused on expanding the firm’s presence in the media and further establishing W&A as a long-term leader within the industry. Waddell & Associates – Thought Leadership
Jim ‘N Nick’s has a solid fan base and social media following, but there is always room for growth. REED was engaged in continuing to increase traffic to the local favorite restaurant in select markets. Jim ‘N Nick’s Community Bar-B-Q – Influencer Relations
The Loveless Cafe is a beloved Nashville attraction and restaurant that has graced the pages of many magazines and newspapers. However, the Loveless team was looking to ramp up their coverage and implement some fresh ideas. That’s where REED came into the picture.The Loveless Cafe
Serve as the PR agency of record for the 300+ McDonald’s restaurants in the the Greater Tennessee Valley Operators Association alongside Trozzolo Communications.McDonald’s
REED was hired to reintroduce Rise Against Hunger to the Nashville area, as well as bring attention to its local chapter and upcoming meal-packing event to not only garner dozens of volunteers for a start-to-finish meal assembly experience but also to make a lasting impression and connections within the community to host future meal-packing events. Rise Against Hunger
Blakeford Senior Living tasked REED with creating a crisis communications plan and conducting a crisis media training session with executives.Blakeford Senior Life – Crisis Communications Planning
REED was engaged to aid in creating brand awareness, guiding traditional media efforts and developing the social media accounts for White Bison Coffee with marked growth and engagement.White Bison Coffee – Social Media Engagement
REED partnered with the ATH|BNB to raise awareness for its grand opening, drive bookings and garner national media coverage.ATH|BNB
REED was selected to plan an epic grand opening weekend for Gibson Garage, a first-of-its-kind attraction.Gibson Garage
REED was engaged in addressing the company’s primary objective, ensuring comprehensive awareness of the Hardaway team’s latest developments, projects and achievements through an email marketing strategy. Hardaway Construction
Leveraging its network of industry influencers, REED focused on promoting the brand’s local community ties, product launches and deals and recent growth surges amongst its communities.Tri Star Energy
In 2023, Hunter partnered with HGTV star and interior designer Jasmine Roth to launch its first collection for Hunter Lighting TM. The collection introduced seven beautiful lighting collections and one ceiling fan collection, which REED aided in promoting.Hunter Fan Company x Jasmine Roth
REED audited all of OneRallyPoint's communication materials, including their website, flyers, new business pitching materials and LinkedIn pages. This ultimately allows OneRallyPoint to present their business clearly and concisely, helping them land new business.OneRallyPoint
Red Bull and their Nashville-based Delta Region team enlisted the help of REED to secure media attention for the eye-catching event and position the brand as a valuable community partner.Red Bull Showrun
REÁL MESA, a Mediterranean-inspired dog food brand, employed REED to celebrate the brand launch in New York City while Chef and Cofounder José Andrés was in town.REÁL MESA
Custom-branded social media content partnered with strategic digital advertising can assist in garnering robust brand awareness and promoting a boost in reservations and sales.Midtown Cafe
REED provides strategic public relations support for the brand through media, influencer and community relations efforts, along with award nomination management and event planning support for new restaurant openings.  Jim ‘N Nick’s Community Bar-B-Q – Brand Awareness In New Markets
To reach Forza Pilates's ideal clients, REED utilized influencer relations to create a buzz in Nashville and showcase the luxury fitness studio.Forza Pilates – Influencer Relations
The global brand came to REED to launch strong in the Nashville market with regional and national media relations. Madame Tussauds Nashville
C-StoreMaster engaged REED to raise awareness for their brand and network among professionals in the industry at the National Association of Convenience Stores (NACS) annual trade show.C-StoreMaster – Trade Show
Approaching its 15th anniversary, the M.L.Rose team engaged the REED team to bolster their media relations efforts and community presence. M.L.Rose Craft Beer & Burgers
1200 Broadway entered the market as Nashville’s first luxury high-rise apartment complex. When COVID-19 hit, the team had to get creative to lease up units.1200 Broadway
National homebuilder Drees Homes was selected as a U.S. Best Managed Company. Sponsored by Deloitte Private and the Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams. To amplify such an honorable announcement, Drees sought help to raise awareness of the award within the 10 markets in which they operate. That’s where REED came into the picture.Drees Homes – Best Managed Company
REED executed a “Brands Filters Workshop” for pinkSTONE BUILT to identify the brand’s overall goals, stakeholders and target audience.pinkSTONE BUILT – Brand Filters Workshop
Two years after its opening, when Music City was opening after the COVID-19 pandemic, Margaritaville Hotel Nashville turned to REED to help reintroduce the tropical brand, including its restaurants, JWB Grill and Fins Bar. We reached locals and visitors through a local, regional and national campaign.Margaritaville Hotel Nashville
REED’s seasonal strategy centered around the local awareness of Jane’s Hideaway and Candy Cane Jane’s longstanding community run. Candy Cane Jane’s
The Loveless Cafe wanted to promote reading for Read Across America Day, so they created Books for Biscuits, a reading challenge for local middle schoolers. REED helped the Loveless Cafe build hype and boost participation.The Loveless Cafe – Books for Biscuits
Margaritaville Resort Gatlinburg hired the REED team to draw media attention to the resort’s opening. After a successful opening media campaign, the REED team was hired for ongoing PR support for months following. Margaritaville Resort Gatlinburg
GLOW hired REED team to develop and execute a media strategy announcing the Christmas experience’s inaugural year in Nashville.GLOW
REED launched Jeff Ruby's in the Nashville market. Jeff Ruby’s Steakhouse
To amplify their 2023 Fortune Best Workplaces in Construction™ honor, Drees engaged REED to utilize our media expertise and connections to raise awareness of the award within the ten markets in which they operate.Drees Homes – Best Workplaces
Nashville Shores Lakeside Resort engaged REED to manage the park’s 2023 summer public relations efforts and to unveil its new waterslide. To celebrate the occasion and garner media attention, REED dreamt up a media preview day complete with a partnership with and donation to Big Brothers Big Sisters of Middle Tennessee.Nashville Shores
Families Fighting Flu
When Yedla Management Company was selected to open and operate the first AC Hotels by Marriott® in Alabama, they leveraged REED Public Relations’ depth of experience to build anticipation and drive bookings.AC Hotel Huntsville
Launch the fitness brand in the Nashville market and secure coverage on multiple location openings. CycleBar
Shortly after construction began, Standard Assembly, Wedgewood-Houston’s (WeHo’s) first mixed-use, multifamily community, engaged REED to help fill its residential and retail spaces with Nashvillians and local businesses. REED executed a local media campaign and planned a bespoke grand opening event to celebrate all stakeholders and Standard Assembly’s vibrant neighborhood.Standard Assembly
Simpson Housing debuted in Nashville with 2700 Charlotte Ave Apartments, followed quickly by SkyHouse Nashville. While both properties offered luxury amenities and unique living experiences, the group was entering the market at a time when a significant supply of other properties were launching––challenging Simpson Housing to differentiate their communities from the crowded marketplace.Simpson Housing
REED served as agency of record for the national chain for over seven years.O’Charley’s Restaurant + Bar
Verustat is a full-service remote patient monitoring (RPM) platform that connects patients with their providers from the comfort of their homes. Verustat created a comprehensive product that truly enhances medical care, and turned to REED to help increase brand awareness in the medical technology industry and directly with care providers.VERUSTAT
REED was engaged by Tennessean Travel Stop to develop brand messaging and craft an overall marketing plan for the grand reopening. Tennessean Travel Stop
Shelby House, a groundbreaking, mixed-use affordable housing initiative offering substance abuse recovery services and housing for low-income individuals, was set to break ground in East Nashville. REED was hired to tell its story.Holladay Ventures
Launch Orangetheory studios in four Middle Tennessee neighborhoods, driving memberships and interest in new markets. Orangetheory Fitness Midtown
We partnered with Waddell & Associates to pursue an aggressive thought leadership campaign to share helpful financial advice when people needed to hear it most.Waddell & Associates – National Media Relations
REED worked with the boutique hotel to launch in the Knoxville market and secure national media coverage. THE TENNESSEAN Hotel
The Cauble Group, an East Nashville-based commercial real estate brokerage firm founded by broker Tyler Cauble, tasked REED with spreading the word about the company’s good work in the commercial real estate space.The Cauble Group
REED helped C-StoreMaster, a national distributor of convenience store products based in Huntsville, Ala., break ground on a distribution center in the midst of the pandemic.C-StoreMaster – Groundbreaking Ceremony
REED employed a wide-reaching PR and marketing campaign to raise awareness of Nations Dental Studio's grand opening during the COVID-19 pandemic.Nations Dental Studio
Blakeford Senior Life asked REED to help celebrate their upcoming expansion and 25-year anniversary with a classic groundbreaking ceremony.Blakeford Senior Life – Groundbreaking Ceremony
Drees Homes hired REED to develop and execute a media relations strategy announcing its Design Gallery Homes by Drees “Build on Your Lot” program.Drees Homes – Build On Your Lot
Nashville non-profit Affordable Housing Resources (AHR) tapped REED to plan their 30th anniversary event.Affordable Housing Resources
HOPE International, a Christian non-profit organization that develops microfinance and savings programs in underserved countries, hired REED to raise awareness of its good work.HOPE International
New to the Nashville market, Red Seal Homes was launching several semi-custom townhome developments in emerging neighborhoods, including The Nations and Wedgewood-Houston.Red Seal Homes
Osborn Barr (O+B) had a strong reputation in the St. Louis and Kansas City markets and within the agri-business industry as one of the top marketing communications agencies in the country. As they prepared to merge with Paramore, a Nashville-based digital agency, they faced the challenge of introducing their brand in Nashville while enhancing their national presence––particularly within target client industries such as agriculture and tourism.Osborn Barr | Paramore
Blood:Water, an equipping agency that works with grassroots organizations in Africa, brought REED on board to raise awareness of its new clean water initiative.Blood:Water
Justice Defenders, a non-profit serving Africa and based out of London, is a public defense organization that routes resources to incarcerated individuals to ensure they receive a fair trial. The work takes place mainly in Kenya and Uganda, but the message the organization spreads has international implications: breaking down the barriers between those living behind bars and those who are not benefits everyone. Justice Defenders had the exciting chance to participate in an interview on 60 Minutes, which would help spread its message in the United States and potentially increase support and donations from the Western Hemisphere. REED donated time to help the team prepare for this incredible opportunity.Justice Defenders
Franchise Expo hired REED to bring its inaugural expo to Nashville and Houston.Franchise Expo
GHP Environmental + Architecture—a respected architectural and environmental consulting firm headquartered in Nashville with offices across the country—was at a point of transition. They came to REED to tell their story.GHP
Due to the disinfecting industry's boom during the COVID-19 pandemic, bioPURE Music City called on REED to help them stand out from competitors and engage new customers.bioPURE Music City
The NMMA Nashville Boat Show is a staple event in Music City, drawing guests from across the state and as far as Kentucky and Alabama. NMMA engaged REED to build on their previous success in the market.NMMA Nashville Boat Show
Zander Insurance, a fourth-generation family/employee-owned business tapped REED PR to raise awareness for its fun company culture and extensive product offerings.Zander Insurance
REED worked with local small business Good Wood to develop a comprehensive communications campaign in the midst of the pandemic and Nashville tornado.Good Wood
The publicly traded senior living real estate investment trust tapped REED to be their go-to resource for media relations and communications strategy.National Health Investors
Hunter Industrial Fans turned to REED PR to raise awareness for the new B2B division.Hunter Industrial Fans
After a successful event in 2018, Chabad of Nashville looked to REED again to bring a Holocaust survivor for a speaking engagement.Chabad of Nashville
The socially conscious brand built to spread kind acts and goodwill tapped REED to take their brand to a place where it’s needed most – politics. We helped launch the Keep it Kind Line at Politicon.Inspire Kindness
Launch the White Bison coffee brand while introducing new locations for integrated Twice Daily / White Bison stores.White Bison and Twice Daily
REED worked with Paramore and Osborn Barr for almost a decade to grow their presence through media relations and thought leadership.Paramore, the Digital Agency
REED developed a media relations and cause marketing strategy and customized it to each franchise opening location. BeBalanced Hormone Weight Loss Centers
REED supported the grand openings through media and influencer relations. Double Dogs
REED served as the public relations agency supporting the show with national and regional media outreach. Antiques & Garden Show of Nashville