yogasoul is more than just a yoga studio. It takes what yogis love about the practice and elevates it so that proper form and optimal results are at the forefront. Located off of Wedgewood Avenue, yogasoul was founded and is led by Cindy Lunsford and her incredible “Soul Squad” of experienced and diverse yoga instructors.
Because yogasoul isn’t an average yoga studio, their marketing couldn’t be average either. RPR’s three-month-long campaign introducing yogasoul into the Nashville market culminated in one furry, fun event: Bunny Yoga benefitting the Nashville Bunny Rescue. Cue the collective “aww!!”
The concept for this event stemmed from yogasoul’s commitment to give back to the local community while celebrating Easter weekend in a unique way. Our team worked to secure media announcing the event, drive RSVPs, create promotional flyers and coordinate attendance from some of Nashville’s top digital influencers.
It was as adorable as it sounds and served as a great way for yogasoul to connect with local yogis and animal lovers alike.
In total, RPR secured more than 6.8 million media impressions for yogasoul to raise awareness for their opening. Be sure to pick up the May issue of Nashville Lifestyles to read more about their yogi-centric approach and see inside the studio.